Brief Course Description
1. Course Title:
Principles of Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
PM234
4. Credits:
3
5. Course Objectives:
Khóa học này được thiết kế để giúp sinh viên hiểu và áp dụng các nguyên tắc tiếp thị trên nhiều lĩnh vực hoạt động khác nhau.
This course is designed to help students understand and apply marketing principles across various fields of activity.
6. Brief Description of Course Content:
The course offers an introduction to fundamental marketing concepts, the role of marketing within organizations, and its impact on society. Key topics include market segmentation, product development, promotion, distribution, and pricing. Additionally, the course will cover the external environment—such as economics, politics, government, and environmental factors—marketing research, international and global marketing with an emphasis on cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.