Brief Course Description
1. Course Title:
Distribution Management in Events and Leisure
2. Language of Instruction:
Tiếng Việt
3. Course Code:
EVE515082
4. Credits:
3
5. Course Objectives:
The course provides knowledge about distribution channel management in the events and entertainment industry, helping students understand distribution strategies, optimize customer experience and improve business efficiency in this field.
6. Brief Description of Course Content:
The unit will provide students with background knowledge and understanding of the structure of distribution system in the tourism industry. Students know how customers buy products and service, roles of all parties in the channel, competitive characteristics, types of sales and shopping incentives.