Brief Course Description
1. Course Title:
Event and leisure Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
EVE515061
4. Credits:
3
5. Course Objectives:
The course provides in-depth knowledge and practical opportunities to equip students with the necessary skills in the field of event and entertainment marketing. Students will understand how to organize activities, manage resources, and apply marketing strategies to the event and entertainment industry. At the same time, the course helps students develop the ability to analyze customer behavior, research competitors, and conduct market research to build a comprehensive marketing plan.
Students will be equipped with knowledge about advertising, promotion, and communication through practical exercises. The course also guides students on how to operate and maintain equipment to support data analysis, implement marketing activities, and distinguish and apply effective marketing channels.
In addition, the course encourages students to proactively collect and analyze data for market research, thereby forecasting and providing effective marketing solutions. Students will also clearly recognize the role of data data in decision making and building sustainable marketing strategies.
6. Brief Description of Course Content:
The course provides the necessary knowledge and skills for students in specialized marketing. Thereby, students comprehensively understand how to organize operations, specialize work, allocate resources including people and materials, and apply marketing activities to their majors. The course also equips the knowledge about the ability to analyze customer behavior and competitors, and research the market to reinforce the first steps in planning a complete marketing. Knowledge of advertising, promotion, and communication will be carefully grasped through activities and exercises in the course.