The Front Office is the face of the accommodation sector and has an invaluable role in elevating and enhancing the customer experience and relationship. The aim of this unit is to provide students with the understanding of how the hotel Front Office is managed and its importance within accommodation services; the day-to-day management of the Front Office and gain an understanding of what is involved in each phase of the guest experience as well as managing in room sales revenue and the importance of yield management in maximising revenue.