Brief Course Description
1. Course Title:
Event and Convention Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
HOT515046
4. Credits:
3
5. Course Objectives:
The aim of this unit is to give students a background knowledge and understanding of the events and conferencing industry. Students will be required to study the different types of events and profile real events from different events categories. Students will learn how to set up a variety of conferences and the type of equipment and resources required to set up conferences and events.
6. Brief Description of Course Content:
This module provides academic and practical knowledge about event management activities, covering basic concepts and impacts of the event industry within its broader business context. The module develops an understanding of key areas required for planning and managing events, including: planning, project management, human resources, strategic marketing and promotion, finance, sponsoring, logistics, and risk management.