Brief Course Description
1. Course Title:
Hospitality Digital Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515076
4. Credits:
3
5. Course Objectives:
This course introduces developments in digital marketing, helping students understand how hotel organizations use digital tools to engage customers and maintain a competitive edge, while providing knowledge to work in a digital marketing team.
6. Brief Description of Course Content:
Digital marketing is now a key component of all successful hotel marketing campaigns. The aim of this course is to introduce students to the major developments that are taking place in the digital marketing field. It will allow students to develop an understanding of how hotel organizations use different digital tools and techniques to engage their customers and maintain a competitive edge. This module is designed to provide students with the knowledge and tools to work as part of a digital marketing team or to continue researching further on this particular field.