UEH Standard Programs

The tourism marketing course will guide students along the way to learn and intriguingly explore the aspects of tourism marketing. Throughout the process, students are directed and mastered the concepts, applications, views of market opportunities, the marketing experiences that have been drawn up, and the successful situations that have been identified in technology. tourism marketing techniques on a global scale. Marketing is both an art and a science. Students will recognize this when they are introduced to the role of marketing in the business operations of the business and the community; Explore the tools and techniques used to develop marketing strategies. The course will specifically emphasize the impact of the multicultural environment, the importance of factors in the marketing mix, the hot issues of today's marketing, and methods of analyzing marketing opportunities. in the tourism industry. In this process, students are also introduced and instructed on Internet marketing techniques, mobile platforms, digital technology, big data ... to help students grasp and catch up with new marketing trends.