The course provides the foundations of communication and social and organizational communication skills. The course introduces students to the basics of effective communication; explain the factors that influence the communication process from the perspective of media studies, psychology, and sociology. The course also introduces specific aspects of business communication through the application of communication theory to specific contexts and jobs such as internal and external communication, communication with people from cultural backgrounds. differentiation in the context of globalization, presentation skills, negotiation skills, and conflict resolution.