Brief Course Description
1. Course Title:
Marketing Technology
2. Language of Instruction:
Tiếng Việt
3. Course Code:
INF509144
4. Credits:
3
5. Course Objectives:
Upon completing this course, students will be able to leverage computer support, particularly data science, to analyze and forecast strategies related to information, advertising, and communication in the digital world.
6. Brief Description of Course Content:
Completing this module students will be able to rely on the support of computers and especially data science to solve analytical and forecasting problems for information, advertising and communication strategies in the digital world. Students are able to strategize, design and master data analysis tools/software before or in a marketing strategy. And especially having the ability to build a customer database that is transparent and consistent across the customer journey. Students will also be able to engage in in-depth discussions on issues that arise in the analysis of empirical data directly related to marketing, communication and advertising.