Brief Course Description
1. Course Title:
Applied Business Research Methods
2. Language of Instruction:
Tiếng Việt
3. Course Code:
AB263
4. Credits:
3
5. Course Objectives:
Trang bị kiến thức và kỹ năng cần thiết để tiến hành nghiên cứu khoa học trong kinh doanh; Giới thiệu và áp dụng các phương pháp nghiên cứu định tính, định lượng; Xây dựng câu hỏi nghiên cứu, thu thập, phân tích, diễn giải dữ liệu; Hiểu quy trình nghiên cứu khoa học; Sử dụng phần mềm hỗ trợ nghiên cứu và viết báo cáo khoa học; Thực hiện các nghiên cứu độc lập, giải quyết vấn đề kinh doanh dựa trên dữ liệu./
Equip with the knowledge and skills necessary to conduct scientific research in the field of business; Introduce and apply qualitative and quantitative research methods; Formulate research questions, collect, analyze, and interpret data; Understand the scientific research process; Use research support software and write scientific reports; Conduct independent research and solve business problems based on data.
6. Brief Description of Course Content:
Business Research Methods is an important basic course in the field of business and management. The course will provide knowledge, skills, and practices on the processes, stages, and approaches to scientific research in business and management. The objective of the course is to build a foundation for students to apply knowledge and skills to research issues in academic research and business management practice. Specifically, this course will help students build and develop knowledge and skills such as: identifying and defining research problems, setting research objectives, designing research processes, applying qualitative and quantitative research methods, conducting data analysis and interpretation, and presenting research results. In particular, the course focuses on practicing quantitative research data analysis based on models, analysis software, and secondary data sets.