Brief Course Description
1. Course Title:
Business Analytics
2. Language of Instruction:
English
3. Course Code:
BA123
4. Credits:
3
5. Course Objectives:
The Business Analytics course provides students with the knowledge and skills needed to understand and apply data analysis methods in a business environment. Students will be equipped with basic to advanced data analysis tools and methods, helping to solve practical problems in various business areas. The course also helps students develop the ability to analyze and make strategic decisions based on data, thereby optimizing business operations and supporting businesses to achieve long-term goals.
6. Brief Description of Course Content:
Business Analytics refers to how enterprises, organization, NGOs, and governmental agencies exploit data, gain insights and make suitable decision making. Business Analytics helps organization conduct assessment, plan the suitable strategies in various fields, internally and externally, of the organizations.
This course provides students fundamental and advanced regarding business analysis and determinants influence on business activities. Gathering from this module, the students can develop necessary skills to solve the practical problem in enterprise including: data analysis, data synthesis, situation prediction, and propose recommendations for enterprise. Furthermore, students will research to identify, evaluate and take the business opportunities to create and deliver value for firm.