Brief Course Description
1. Course Title:
International Business in Asia
2. Language of Instruction:
Tiếng Anh
3. Course Code:
IBA4162
4. Credits:
3
5. Course Objectives:
This course aims to develop student's awareness of the regional business environment and their understanding of multinational strategy in doing business in the region. The course also targets building students' skills in evaluating market attractiveness and the appropriateness of firm regional strategies.
6. Brief Description of Course Content:
The course introduces new issues in the management of international business activities of international business enterprises in Asia. The contents of the course include understanding globalization in Asia, understanding Asian market conditions, Asian market penetration strategies and regional integration. In addition, the course is also an introduction to family business administration in Asia. Finally, the course deals with ethics in international business, social responsibility of enterprises doing international business in Asia.