Brief Course Description
1. Course Title:
International Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
IM8246
4. Credits:
3
5. Course Objectives:
Mục tiêu của học phần này nhằm trang bị cho sinh viên có được kiến thức và kỹ năng về Marketing trong môi trường quốc tế hóa và toàn cầu hóa. Sinh viên sẽ được trang bị những kiến thức về môi trường marketing quốc tế như kinh tế, chính trị, văn hóa, xã hội, công nghệ….Ngoài ra, sinh viên sẽ hiểu rõ và áp dụng kiến thức về STP và Marketing mix (4P) để phân tích và đưa ra chiến lược marketing phù hợp với thị trường quốc tế./
The objective of this course is to equip students with knowledge and skills in Marketing in an international and global environment. Students will be prepared with knowledge of the international marketing environment such as economics, politics, culture, society, technology, etc. In addition, students will understand and apply knowledge of STP and Marketing mix (4P) to analyze and develop marketing strategies suitable for the international market.
6. Brief Description of Course Content:
This is an important subject in Marketing and other majors such as International Business, Commerce, Tourism ... in the context of globalization. This course presents concepts and tools for analyzing international marketing strategies and evaluating foreign markets. This course focuses on the marketing research skills to develop, evaluate and execute international marketing plans at the enterprise, national and regional levels based on the 4P of marketing. Through understanding and skillfully combining theory and practice, students gain a solid mindset about international marketing as well as a practical background needed about global markets. This course also creates a learning environment that inspires research, self-exploration, and refinement through group study methods, scenarios, and instructor-led exercises from the discussion at class.