UEH Standard Programs

Brief Course Description

1. Course Title:

Business Models and Application

2. Language of Instruction:

English

3. Course Code:

BMA729

4. Credits:

3

5. Course Objectives:

The course aims to: - Have extensive knowledge and skills to apply electronic spreadsheets in business decision-making and problem-solving. - Understand and be able to apply in business and accounting selected intermediate and advanced features of electronic spreadsheets. - Have the ability and skills to work with large data sets and integrate data from different tables and sources. - Understand the need for relational databases and use selected features of a relationship database to enhance the capabilities of your spreadsheet even more.

6. Brief Description of Course Content:

This course is designed to provide students, primarily in the fields of business and economics, with a sound conceptual understanding of the role management science plays in the decision making process. This is an important course in developing decision models and their application to management problems. The  emphasis is on models that are widely used in all industries and functional areas, including operations, supply chain management, finance, accounting, and marketing.