Brief Course Description
1. Course Title:
Digital Marketing & Investing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
ECO501181
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The course is designed to provide the deep understanding of principles of digital marketing. This course looks at changes of cultural and social environment, consumption market, which creates a chance so as to apply knowledge through case study.
This course inserts skills and knowledge so that students have ability to enhance their perspectives in digital age.
In addition, the course equips students with knowledge and skills on implementing investments of online business model, knowledge of digital transformation in enterprises