UEH Standard Programs

Brief Course Description

1. Course Title:

Global Strategic Management

2. Language of Instruction:

Tiếng Anh

3. Course Code:

GS123

4. Credits:

3

5. Course Objectives:

Introduce the environmental factors which affect strategy and practices of international businesses; Study globalization and national differences; Explore the global trade and investment environment; Analyze international trade and investment theories; Master the management strategies of international business operations.

6. Brief Description of Course Content:

The aim of the course is to help you as students improve in your ability to be an effective global manager, especially in the area of strategy. To achieve this aim, we will use a variety of learning tools, supported by relevant academic thinking where needed. This course builds upon foundational knowledge of strategic management, which you are expected to have acquired previously and focuses on strategic management in a global context. In other words, the object of our interest is how firms formulate and implement strategies when they are operating across national borders or are planning to do so.