UEH Standard Programs

Brief Course Description

1. Course Title:

Business Simulation

2. Language of Instruction:

Tiếng anh (English)

3. Course Code:

BS 123

4. Credits:

3

5. Course Objectives:

Participate in the "Global Business Simulation" program; Open a company and run a business in a virtual environment; Compete with students from other universities; Analyze business results, make business plans and make decisions weekly; Participate in real business activities at enterprises.

6. Brief Description of Course Content:

Business Simulation module requires students to apply combination of knowledge that they have learnt in International Business major core courses, such as: Strategic Management, Operations and Supply Chain Management, Marketing, Human Resources Management, and Financial Management into practice.

Students will execute business strategic decisions, which are represented by data imported to a web-based system that mirrors the real-world characters of the digital camera industry. In this module, students shall approach real business practices by directly involved in managing virtual international companies. They should employ various business strategies to compete with their rivals in the virtual competitive environment that has similar settings to reality.

In addition, the module helps students to enhance their soft skills, such as communication skills, interpersonal skills, teamwork skills, problem-solving skills, leadership, and report analysis.