UEH Standard Programs

Brief Course Description

1. Course Title:

Business Simulation

2. Language of Instruction:

Vietnamese

3. Course Code:

BUS503130

4. Credits:

3

5. Course Objectives:

The course provides knowledge, skills, and practical experience in making decisions and managing a business in the context of international business and competition. It focuses on practicing key aspects of decision-making, including production, marketing and sales, finance, and long-term planning.

6. Brief Description of Course Content:

Business Simulation module requires students to apply combination of knowledge that such as Strategic Management, Operations and Supply Chain Management, Marketing, Human Resources Management, and Financial Management into practice.

Students will execute business strategic decisions, which are represented by data imported to a web-based system that mirrors the real-world characters of the digital camera industry. In this module, students shall approach real business practices by directly involved in managing virtual international companies. They should employ various business strategies to compete with their rivals in the virtual competitive environment that has similar settings to reality.

In addition, the module helps students to enhance their soft skills, such as communication skills, interpersonal skills, teamwork skills, problem-solving skills, leadership, and report analysis.