UEH Standard Programs

Brief Course Description

1. Course Title:

Services Management

2. Language of Instruction:

Tiếng Việt

3. Course Code:

M00576

4. Credits:

3

5. Course Objectives:

Giúp sinh viên nâng cao kiến thức trong lĩnh vực chuyên ngành. Ngoài ra, môn học còn mang lại cho sinh viên sự hiểu biết sâu về kiến thức quản trị trong các lĩnh vực kinh doanh dịch vụ, từ đó, áp dụng vào trong thực tiễn. / Helps students improve their knowledge in specialized fields. In addition, the subject also gives students a deep understanding of management knowledge in the service business fields, thereby applying it in practice.

6. Brief Description of Course Content:

The course will focus on the main contents of the principles of service business administration, analyzing the 5 gap model of service quality, service design and development management, and implementation organization. providing the best business performance. As such, this course will help students majoring in trade to have basic knowledge and skills in service business administration in general.