Brief Course Description
1. Course Title:
Dynamic Product and Packaging
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515110
4. Credits:
3
5. Course Objectives:
This course aims to provide students with foundational knowledge and an understanding of the design, management, and distribution of dynamic products and packages.
6. Brief Description of Course Content:
The aim of this unit is to provide students with a background knowledge and understanding of the design, management and distribution of dynamic products and packages. The unit will enable students to develop their understanding of how tour operators use the principles of dynamic packaging to improve the products and services they offer, whilst being able to react quickly to changing market demands.