UEH Standard Programs

Entrepreneurial Marketing

Tiếng Việt

M00391

3

Môn học Marketing khởi nghiệp tập trung trang bị cho sinh viên các kiến thức và kỹ năng cần thiết để xây dựng và triển khai chiến lược marketing hiệu quả trong môi trường khởi nghiệp. Sinh viên sẽ học cách phân tích thị trường, xác định khách hàng mục tiêu, xây dựng thương hiệu và định vị sản phẩm/dịch vụ với nguồn lực hạn chế. Đồng thời, môn học còn chú trọng đến việc ứng dụng các công cụ marketing số, tối ưu hóa kênh phân phối, và đo lường hiệu quả chiến dịch nhằm thúc đẩy tăng trưởng. Qua đó, sinh viên phát triển tư duy sáng tạo, khả năng thích nghi và giải quyết vấn đề để tạo lợi thế cạnh tranh cho doanh nghiệp khởi nghiệp./ The Entrepreneurial Marketing course focuses on equipping students with the necessary knowledge and skills to build and implement effective marketing strategies in a startup environment. Students will learn how to analyze the market, identify target customers, build brands, and position products/services with limited resources. At the same time, the course also focuses on applying digital marketing tools, optimizing distribution channels, and measuring campaign effectiveness to drive growth. Thereby, students develop creative thinking, adaptability and problem-solving skills to create a competitive advantage for start-ups.

Entrepreneurship Marketing is a subject based on the mindset of business owners implementing marketing strategies. It is not just about the expertise of marketing, but also about applying it to the mindset of the business in the startup scene. Therefore, when setting the subject of application as the administrator / founder, the subject has a different structure than usual; in particular, the first part of the course that deals with market / industry-customers and competition. In the first part, the basics of demand, differentiated value creation, customer understanding and market segmentation will be shared with the view that there is a demand gap that can be provided by a business owner. for the market to be successful. The second part of the course discusses solutions for non-traditional marketing practices; Accordingly, customer relationship strategy, market expansion strategy, direct interaction strategy, customer solution differentiation strategy, digital application strategy and integrated communication strategy ... Help entrepreneurs apply all field measures. The third part of the course helps an entrepreneur with a marketing leadership spirit to pursue results through innovative ideology, taking risks and proactively changing in competitive markets.