Brief Course Description
1. Course Title:
Business Research Methods
2. Language of Instruction:
Vietnamese
3. Course Code:
MAN502123
4. Credits:
3
5. Course Objectives:
The course is designed to help students achieve the following objectives:
(1) Provide students with foundational knowledge of scientific research: Students will gain a solid understanding of basic concepts, principles, and processes involved in conducting scientific research—from identifying research problems, developing research proposals, conducting literature reviews, building models and developing research hypotheses, to analyzing different types of data and presenting research findings in a scientific, logical, and systematic manner;
(2) Develop research skills: Students will be trained to identify problems, collect and write relevant literature reviews to support problem-solving, gather and analyze data (qualitative, quantitative, or both), and present findings through discussions, hands-on practice, and group work. They will also enhance their communication, critical thinking, and creativity skills in addressing research problems;
(3) Foster autonomy and responsibility in research: Students will be guided to independently search for materials, assess research quality, and stay updated with new trends. They will also develop critical thinking and creativity in proposing scientifically sound and applicable solutions. Importantly, students will become aware of ethical and social issues in the research process, including potential impacts of research on businesses, society, and participants, as well as the importance of honesty and integrity in conducting and reporting research results.
6. Brief Description of Course Content:
The course provides students with knowledge of various research methods used in business, enabling them to understand the strengths and weaknesses of each method, as well as the research approaches employed to address research questions based on underlying philosophical assumptions. The course is organized in a combination of theoretical learning and hands-on research projects, integrated with activities such as presenting results, engaging in debates, and receiving continuous feedback and evaluation from the instructor. Specifically, the course structure consists of five parts:
- Part 1 introduces fundamental concepts and key terminologies in business research, provides an overview of the research process, guidance on writing a research proposal, and discusses ethical issues in conducting research.
- Part 2 equips learners with knowledge and practice on the initial stages of the research process, including: (1) identifying research problems, objectives, and questions; (2) conducting a systematic literature review; and (3) understanding different research designs and developing research models.
- Part 3 provides knowledge and practice on: (1) sampling methods and data collection procedures; and (2) measurement of research variables.
- Part 4 covers knowledge and practice on data analysis and hypothesis testing.
- Part 5 focuses on interpreting and reporting research findings, along with practical exercises in this process.