UEH Standard Programs

Brief Course Description

1. Course Title:

Artificial Intelligence and Marketing Applications

2. Language of Instruction:

Tiếng Anh

3. Course Code:

AIM2942

4. Credits:

3

5. Course Objectives:

6. Brief Description of Course Content:

This module equips learners with basic knowledge on how to solve problems of Artificial Intelligence (AI), skills in applying AI methods to marketing problems, thereby helping learners to have knowledge and necessary skills to participate in projects, develop software, conduct research, and manage the field of Marketing.