Brief Course Description
1. Course Title:
Social Media Analytics
2. Language of Instruction:
Tiếng Anh
3. Course Code:
SMA842
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The rapid development of social media has provided the general public with a powerful tool for generating knowledge and expressing opinions. At the same time, social networks have created unprecedented opportunities for companies to interact in real time with consumers. Additionally, the scale and richness of social media data have provided companies with a vast reservoir of consumer insights to transform their business and marketing activities.
The course Social Media Analytics enables students to master analytical tools to explore and maximize as well as optimize social media data. The course will introduce tools such as engagement analysis, sentiment analysis, topic modeling, social network analysis, influencer identification, and social media strategy evaluation. It will involve numerous practical exercises.