Brief Course Description
1. Course Title:
Big Data in Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BIM1234
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The goal of the undergraduate/graduate-level module on Big Data Application in Marketing is to give students the connections and applications of big data to improve management, planning, and decision-making in the company's marketing. enterprise. Students will have access to real-world examples, international articles (reviewed papers), and many new trends in big data applications in addition to the knowledge they learn from textbooks. These resources will help students gain a deeper understanding of customer behavior and business marketing strategies in the digital age.