Brief Course Description
1. Course Title:
Applying Technology in Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
ATM1234
4. Credits:
3
5. Course Objectives:
Khóa học này được thiết kế để giúp sinh viên hiểu và áp dụng các nguyên lý quản trị Công nghệ Marketing trên nhiều lĩnh vực hoạt động khác nhau.
6. Brief Description of Course Content:
Marketing Technology, or MarTech, is a broad term encompassing any technological tools that assist marketing managers in their roles. This includes technologies that replicate human functions to create, communicate, deliver, and enhance value throughout the customer journey, such as AI, NLP, sensors, robotics, augmented reality (AR), virtual reality (VR), IoT, and blockchain. The integration of these technologies drives Marketing 5.0. This course will equip students with the knowledge needed to understand and effectively use technological tools in marketing activities.