Brief Course Description
1. Course Title:
Display and Video Advertising
2. Language of Instruction:
Tiếng Anh
3. Course Code:
DVA1234
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment.
This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates. Students will explore a range of digital marketing tools and tactics including: content
marketing, display advertising, digital video, search engines, social media, mobile, gaming, and more. A practical approach is adopted in this course. In addition to becoming acquainted with basic principles of digital marketing, students will begin to develop the skills to solve real-world business problems and exploit digital business opportunities.