Brief Course Description
1. Course Title:
Innovation and New Product Development
2. Language of Instruction:
Tiếng Anh
3. Course Code:
INP1234
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
This is an elective subject, designed as a new product development project in the business, theoretical sessions and online materials will supplement additional knowledge to help learners complete achieve the project. Each project consists of three main areas of activity: (1) product strategy and management, (2) development of new product ideas, and (3) strategic planning for new product introduction.
Through the project of this subject, students have the opportunity to apply the knowledge and professional skills previously learned in marketing management, brand strategy and integrated marketing communication. At the same time, the course also helps students improve their integrated competencies such as thinking, communication, cooperation, and research; This helps students develop the ability to work with a professional style and cope with the ever-changing environment.