Brief Course Description
1. Course Title:
Marketing Automation
2. Language of Instruction:
English
3. Course Code:
BUS503370
4. Credits:
3
5. Course Objectives:
Equip students to design, implement, evaluate, and continuously adapt AI-driven marketing automation systems using open-source or free platforms (n8n, Odoo, Mautic, HubSpot Free, GPT API free tier) to stay resilient to rapid technological changes.
6. Brief Description of Course Content:
A hands-on course on marketing automation leveraging open-source and free tools, complementing Digital Marketing, Data-driven Marketing, and CRM courses