Brief Course Description
1. Course Title:
Big Data in Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
INF509099
4. Credits:
3
5. Course Objectives:
This course equips students with the knowledge and skills to apply information technology (ICT) methods in applying big data in business areas such as product design, marketing, supply chain management, finance - banking and decision making.
6. Brief Description of Course Content:
The goal of the undergraduate/graduate-level module on Big Data Application in Marketing is to give students the connections and applications of big data to improve management, planning, and decision-making in the company's marketing. enterprise. Students will have access to real-world examples, international articles (reviewed papers), and many new trends in big data applications in addition to the knowledge they learn from textbooks. These resources will help students gain a deeper understanding of customer behavior and business marketing strategies in the digital age.