Brief Course Description
1. Course Title:
Marketing in Digital Era
2. Language of Instruction:
Tiếng Việt
3. Course Code:
M00400
4. Credits:
3
5. Course Objectives:
Provide the latest knowledge about digital transformation and the challenging business environment; Develop the digital mindset for success in the online marketing industry; Manage digital assets, integrate suitable marketing channels to attract customers.
/Cung cấp kiến thức về chuyển đổi số và thách thức trong môi trường kinh doanh; Phát triển tư duy số để thành công trong lĩnh vực online marketing; Quản trị các tài sản kỹ thuật số, tích hợp các kênh marketing để thu hút khách hàng.
6. Brief Description of Course Content:
This course is particularly designed for students aiming for careers in online marketing. The Marketing in the Digital Era course is structured to equip students with the latest knowledge on digital transformation and the challenges of the current business environment. Students will develop a digital mindset necessary for success in this field, including managing digital assets and integrating appropriate channels into customer-focused marketing activities.