Brief Course Description
1. Course Title:
Website Analytics & Layout Design
2. Language of Instruction:
Tiếng Việt
3. Course Code:
M00491
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
Web Analytics and Design will help students analyze data, report and use it effectively using Google Analytics tools, Google Keywords for SEO and Google Ads, or Web Analytics & Engineering tools. digital. Learn Web Analytics and Digital Analytics workflows that have been tried and tested with companies to understand what's going on in the real world. In addition, students are guided to design website interfaces from the perspective of marketers to increase brand awareness, searchability, search, and target customer journey.