Brief Course Description
1. Course Title:
Digital Content Creation
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR503255
4. Credits:
3
5. Course Objectives:
The course provides principle knowledge about content marketing, and suggests necessary skills to implement an effective content marketing plan on digital platforms. The course also introduces a useful process of creating content aimed at target audiences, contributing to attracting and retaining loyal customers.
6. Brief Description of Course Content:
Digital content creation is a strategic approach that focuses on the creation of content to help further an organization’s brand. It focuses on the creation of content that is useful for a clearly defined target audience, which attracts and retains customers loyal to an organization’s brand, and ultimately driving the organization’s profitability. This course introduces you to the concepts of content marketing and helps you develop the skills needed to develop and executive a successful content marketing plan.