Brief Course Description
1. Course Title:
Marketing Channel
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MC8401
4. Credits:
3
5. Course Objectives:
Môn học giúp sinh viên hiểu biết và vận dụng các kiến thức quản trị kênh phân phối trong những lĩnh vực hoạt động khác nhau./
This course is designed to help students understand and apply knowledge of marketing channel management across various fields of activity.
6. Brief Description of Course Content:
This course provides advanced knowledge relevant to various fields, including Logistics, Supply Chain Management, Marketing Management, Sales Management, Service Marketing, Industrial Marketing, Brand Management, and Marketing Research. Additionally, it enhances students' analytical and problem-solving abilities, as well as their teamwork, presentation, and communication skills.