Brief Course Description
1. Course Title:
Social Media and Mobile Marketing
2. Language of Instruction:
Vietnamese
3. Course Code:
MAR503257
4. Credits:
3
5. Course Objectives:
This course is designed to help students understand and apply Social Media and Mobile Marketing principles across various areas of business operations.
6. Brief Description of Course Content:
Social media refers to a group of interactive tools that allow users to engage with each other based on common interests by creating and sharing content to generate value. Social media management involves applying social media strategies across various departments of a company to implement social and business activities that contribute to business value and fulfill organizational goals. Mobile marketing is a digital marketing strategy designed to reach target audiences through smartphones, tablets, and other mobile devices via websites, email, SMS, MMS, social media, and apps. This course will equip students with the knowledge to understand and effectively use both social media and mobile marketing.