Brief Course Description
1. Course Title:
Services Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
SER603031
4. Credits:
3
5. Course Objectives:
Học phần Marketing dịch vụ cung cấp cho sinh viên kiến thức về hành vi của khách hàng đối với mua sản phẩm và dịch vụ khác nhau, từ đó ứng dụng các công cụ khác nhau của marketing trong từng loại hình dịch vụ cụ thể../
This is a course in marketing or commerce field applied for service business sectors. The course is designed to provide to students the knowledge about each characteristic of products and services.
6. Brief Description of Course Content:
This is a course in marketing or commerce field applied for service business sectors. The course is designed to provide to students the knowledge about each characteristic of products and services. The difference marketing strategy between marketing for a product or a service also provided by this course. The main marketing concept which used for service business will be introduced by this course. Furthermore, the difference strategy are introduced while student apply the theory to deal with the real case study and do their assignment which designed for them to learn.