Brief Course Description
1. Course Title:
Advertising
2. Language of Instruction:
Tiếng Việt
3. Course Code:
M00663
4. Credits:
3
5. Course Objectives:
Dự án chiến dịch quảng cáo là một phần bắt buộc trong quá trình học. Phần thứ ba là những bài tập nhằm hiểu và chuẩn bị kỹ năng làm việc trong ngành quảng cáo, cụ thể là kỹ năng trình bày một chiến dịch quảng cáo, kỹ năng pitching và làm việc tại công ty quảng cáo./
"The Advertising course for undergraduate students aims to provide foundational knowledge and essential skills for students to understand and practice advertising activities in the modern business context. Upon completing the course, students will achieve the following objectives:
1. Basic understanding of advertising: Students will master the concepts, roles, and functions of advertising within an overall marketing strategy. They will also gain a clear understanding of the process of planning and executing advertising campaigns.
2. Development of practical skills: Students will acquire the ability to analyze the market, identify target audiences, and craft effective advertising messages. They will also be equipped with the skills to select appropriate communication channels to optimize campaign effectiveness.
3. Creative and critical thinking: Students are encouraged to generate innovative and unique advertising ideas while applying critical thinking to evaluate the effectiveness of real-world campaigns."
6. Brief Description of Course Content:
The course content is structured into three parts, spanning nine weeks. The first part equips students with foundational knowledge of mass advertising, and mass advertising tools across various media platforms such as TV, Radio, Newspapers/Magazines, OOH, and other media channels. This knowledge base also includes creative analysis and planning for an advertising campaign. The second part of the course is a project to plan an advertising campaign to increase practical ability, in which the student group will choose a specific brand and present a campaign that will be criticized in class. The advertising campaign project is a mandatory part of the course. The third part consists of exercises aimed at understanding and preparing essential skills for working in the advertising industry, specifically the skills to present an advertising campaign, pitching techniques, and working in an advertising agency.