Brief Course Description
1. Course Title:
New Urban Economic & City Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
M10256
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
Urban economics is the study of cities and regions, and the economic activities therein. As a discipline, urban economics lies at the intersection of geography and economics introducing the role of space into economic considerations. Students will be exposed to the theories and concepts that help to explain the existence, growth and impact of cities, as well as gain a deeper understanding about the role of public and private policies that impact the urban form, structure and economy. The course also offers the students the opportunity to develop their knowledge about place- and nation branding. During the course, we will critically explore different facets of contemporary place branding practices, as well as discussing historical and theoretical foundations