Brief Course Description
1. Course Title:
Business Model
2. Language of Instruction:
Vietnamese
3. Course Code:
MAN502056
4. Credits:
3
5. Course Objectives:
The Business Model subject aims to equip learners with the necessary knowledge and skills to understand and effectively apply business models in practice. After completing the course, learners will master the basic elements that make up a business model and understand the current popular models. At the same time, they will develop the ability to design and implement business model building strategies, from grasping the design process to analyzing actual business models. The course also aims to help learners have the ability to think creatively, be sensitive to market trends and apply business models flexibly to optimize value for businesses.
6. Brief Description of Course Content:
Building a business model is essential for any newly established business, especially those operating in technology or highly creative fields, as they require groundbreaking innovations at the steps that can create the highest added value in the value chain. In the case of startups, they must begin from scratch, so establishing relationships with relevant partners and identifying revenue streams are prerequisites for survival. This course will begin by introducing nine key components of a business model. Based on this, basic business models will be introduced to students. Then, knowledge related to business model design, design strategies, and the design process will be presented. Building upon this knowledge, students will conduct research and analyze real-world business models.