Brief Course Description
1. Course Title:
Marketing of Financial and Banking Services
2. Language of Instruction:
Tiếng Việt
3. Course Code:
M00389
4. Credits:
3
5. Course Objectives:
Học phần giới thiệu những kiến thức và kỹ năng thực hành về marketing ngân hàng nhằm đáp ứng nhu cầu của những người đang làm công tác thực tế cũng như trong học tập, nghiên cứu của sinh viên ngành tài chính-ngân hàng./
The subject introduces knowledge and practical skills related to marketing financial and banking services in order to meet the needs of praticetioners as well as researchers in the finance and banking industry.
6. Brief Description of Course Content:
The Course introduces knowledge and practical skills about financial services marketing to meet the needs of those who are working in the real world as well as in the study and research of students of finance and banking. The main teaching contents include consumer behavior and financial services market segmentation, mixed marketing policies and customer relationship management.