Brief Course Description
1. Course Title:
Business Research Methods
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR311
4. Credits:
4
5. Course Objectives:
"Acknowledge the significance of business research by providing sound information to business
Identify key steps of business research process and their requirements
Have insights of key methods that are critical to applied research
Gain sufficient knowledge, skills and experience in designing and implementing a research project
"
6. Brief Description of Course Content:
This unit aims to help students understand the fundamental function of marketing research that is to meet information needs in the decision making process. With a hands-on approach, students will be equipped with both theoretical understandings and practical experiences in conducting a research project to collect relevant information needed for solving business/marketing problems.