Brief Course Description
1. Course Title:
International Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR304
4. Credits:
4
5. Course Objectives:
Identify international marketing opportunities and threats.
Demonstrate an understanding of the key international marketing concepts and how they are applied within a business context.
Analyse elements of the international environment and their inter-relationships and understand their relevance to international marketing strategies.
Demonstrate how international marketing is practised by international companies.
Apply sound operational knowledge of international marketing processes to international business activities.
6. Brief Description of Course Content:
Marketing internationally has become a necessity for many firms that wish to survive and grow in today’s dynamic and increasingly linked world economy. International Marketing is concerned with understanding and successfully managing the different international economic, cultural, political and legal environments as they affect the marketing activities of companies. International Marketing examines the role of marketing research, international finance, overseas market entry and expansion strategies and the marketing mix in international markets.
On completion of this unit students will have acquired a sound theoretical basis and, particularly, a practical understanding of how companies operate in international markets.