Brief Course Description
1. Course Title:
International Business Strategy
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS306
4. Credits:
4
5. Course Objectives:
Analyse intra and inter industry trade between, among countries using international trade theory.
Formulate effective internationalisation and multinational business management strategies.
Develop appropriate strategies for managing a company’s global value chain, international government relations, global workforce and international business ethics.
Appraise knowledge and skills required of global leaders and ways of acquiring them.
6. Brief Description of Course Content:
In an environment where operating internationally is becoming the norm rather than the exception, firms are faced with ever increasing complexity when formulating their business strategy. This requires an understanding of how firms become and remain international, the basic modes of international involvement, the practice of multinational management and how firms can establish a balance between the sometimes conflicting demands of headquarters, the subsidiary and the governments of all the countries where the multinational enterprise operates. This unit will cover these issues and will deal with both large and small companies that must be global to survive.