Brief Course Description
1. Course Title:
Marketing Research
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR202
4. Credits:
4
5. Course Objectives:
Equip essential knowledge and skills in market research, data analysis, and support effective marketing decisions-making.
6. Brief Description of Course Content:
This unit aims to help students understand the fundamental function of marketing research that is to meet information needs in decision making process. With a hands-on approach, students will be equipped with both theoretical understandings and practical experiences in conducting a research project to collect relevant information needed for solving business/marketing problems.