Brief Course Description
1. Course Title:
Problem Solving in Organization in Marketing -1
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR309
4. Credits:
4
5. Course Objectives:
Acknowledge the significance of business analysis and visualization in business;
Gain hands-on experience in data cleaning, preprocessing, and transforming raw data to ensure high quality and integrity, enabling reliable business decisions;
Develop proficiency in data analysis and visualization tools (e.g. Excel) and get exposure to more advanced software and programming languages (e.g. PowerBI, Python);
Gain sufficient knowledge, skills, and experience in designing and implementing a complete business analytics project"
6. Brief Description of Course Content:
Groups of students are required to collect data from the market/industry and from their corresponding companies to identify key existing business problems. It is expected that the problems are in the groups’ interested fields of study (i.e., marketing). These groups of students are required to identify symptoms, potential problems, and then validate main problems as well as explore potential causes. The alternative solutions and action plan are then suggested for the company.
Students are also allowed to complete this unit with co-op option. Co-op offers students opportunities to apply what they have been learning in the classroom into a work environment, and apply what they have learned through their work into their studies, enriching learning in both environments.
In addition to applying their classroom learning in meaningful ways within a work environment before graduation, co-op students are able to expand their learning to develop employability and technical skills and knowledge within the work context. Students are able to explore possible career paths through short term placements with a variety of employers in a variety of roles. Expanded professional networks, with opportunities to meet people working within the student’s field and positions of interest, can provide professional references and connections to support seeking after graduation employment. Paid, full-time employment provides income to offset costs of studies.