Brief Course Description
1. Course Title:
Design Thinking for Creativity
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR307
4. Credits:
4
5. Course Objectives:
Critically analyze innovation in different enterprise or social contexts
Evaluate the practice and protocols of professional and social networks
Use creativity and innovation to solve strategic business markets problems
Demonstrate the process of creative thinking
6. Brief Description of Course Content:
Innovation and creative thinking are important skills in strategy development. Part of this process is the ability to solve problems and discover new opportunities; or in other words, the notion of “design thinking”. This unit introduces students to concepts and frameworks to create innovative products, services and systems for a range of enterprises, industries and markets. Students will explore and analyse business and social networks, clusters and ecosystems via practice based projects. Design thinking principles will be applied to systematically develop ideas into innovative solutions as a way to drive business growth.