Brief Course Description
1. Course Title:
Marketing Planning Project
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR301 (2)
4. Credits:
4
5. Course Objectives:
Understand the analytical processes and tools for strategic marketing planning.
Be able to analyze the Marketing Situation (market segmentation, customer, competitor and company insights) to review the company's current marketing strategy including STDP and marketing mix activities to identify problems/opportunities.
Be able to analyze market opportunities to set marketing objectives and strategic focus to position and create a new marketing campaign.
Learn to create a comprehensive marketing plan with detailed marketing activities for implementation and track progress and budget.
6. Brief Description of Course Content:
Marketing Planning Project (MPP) assimilates and builds on the wide range of marketing units that students have previously completed. MPP assimilates students’ specialist knowledge developed in other units through the use of a ‘real-life’ case context in which students demonstrate their mastery of marketing in the development and presentation of a professional marketing plan.