Brief Course Description
1. Course Title:
Strategic Marketing Management
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR205
4. Credits:
4
5. Course Objectives:
This unit explores important strategic marketing theories, concepts, and practices that are integral to business success. Marketing strategy is central to corporate and small business planning and therefore strategic marketing decisions contribute significant value to the determination of business scope, partnerships, product innovation, and resource allocation. This includes defining appropriate customer focus, product positioning, distribution, pricing strategies, and marketing communication. This course offers insight into how marketing strategies can be developed and implemented differently throughout various market stages. This unit is designed to enable students to make strategic marketing management decisions that add value for businesses in both the corporate and small business sectors. The course will interweave lectures, group activities, expert knowledge sharing, and a strategic marketing plan group project coached by a marketing professional.
6. Brief Description of Course Content:
This unit explores important strategic marketing theories, concepts and practices which are integral to business success. Marketing strategy is central to corporate and small business planning and therefore strategic marketing decisions contribute significant value to the determination of business scope, partnerships, product innovation and resource allocation. This includes defining appropriate customer focus, product positioning, distribution and pricing strategies. This unit is designed to enable students to make strategic marketing management decisions that add value for businesses in both the corporate and small business sectors.