Brief Course Description
1. Course Title:
Social Media Analytics in Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR305
4. Credits:
4
5. Course Objectives:
Develop the ability to interpret edia metrics and performance indicators on various social media platforms to assess campaign performances, to gauge the effectiveness of marketing strategies and to pinpoint areas for improvement;
Gain the skills to evaluate the performance of marketing strategies implemented on different social media platforms;
Learn to conduct research and analyze trends, sentiment, and audience behavior across social platforms by using social media analytics tools;
Develop the ability to synthesize data from multiple sources into actionable insights that can solve complex business and marketing problems.
6. Brief Description of Course Content:
The application of social media within programs has grown exponentially over the past decade and has become a popular way for programs to engage and reach their stakeholders and inform engagement efforts. Consequently, organizations are utilizing data analytics from social media platforms as a way to measure impact. These data can help managers understand how program objectives, progress, and outcomes are disseminated and used (e.g., through discussions, viewing of content, following program social media pages). This unit teach students how to: reach broad and diverse audiences; promote open communication and collaboration; gain instantaneous feedback; and predict future impacts.
Students are also allowed to complete this unit with co-op option. Co-op offers students opportunities to apply what they have been learning in the classroom into a work environment, and apply what they have learned through their work into their studies, enriching learning in both environments.
In addition to applying their classroom learning in meaningful ways within a work environment before graduation, co-op students are able to expand their learning to develop employability and technical skills and knowledge within the work context. Students are able to explore possible career paths through short term placements with a variety of employers in a variety of roles. Expanded professional networks, with opportunities to meet people working within the student’s field and positions of interest, can provide professional references and connections to support seeking after graduation employment. Paid, full-time employment provides income to offset costs of studies.