Brief Course Description
1. Course Title:
Retail Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR312
4. Credits:
4
5. Course Objectives:
Retailing is the business activity of selling goods or services to the final users. Indeed, the power and influence of big-box retailers now greatly exceeds many manufacturers. The key aim of this course is to provide an appreciation and understanding of the functions and challenges inherent in the management of retail organizations, including the types of merchandise and services offered, merchandise pricing, advertising and promotional programs, store design, merchandise display, assistance to customers provided by salespeople, and convenience of the store’s location. Moreover, the course also emphasizes the crucial role of technology in shaping modern retail activities.
6. Brief Description of Course Content:
This is a practical course focusing on Retail Marketing, covering the analysis of retail strategies, including organization, location, layout, buying, pricing, advertising, inventory and stock control, credit, and personnel administration, and the study of retail institutional forms.
Students are also allowed to complete this unit with co-op option. Co-op offers students opportunities to apply what they have been learning in the classroom into a work environment, and apply what they have learned through their work into their studies, enriching learning in both environments.
In addition to applying their classroom learning in meaningful ways within a work environment before graduation, co-op students are able to expand their learning to develop employability and technical skills and knowledge within the work context. Students are able to explore possible career paths through short term placements with a variety of employers in a variety of roles. Expanded professional networks, with opportunities to meet people working within the student’s field and positions of interest, can provide professional references and connections to support seeking after graduation employment. Paid, full-time employment provides income to offset costs of studies.